Gatorade hallmark applications mean signing up with the metaverse
Stokely-Van Camp, the drink business with the initial rights to market and produce Gatorade, might be checking out launching virtual sports beverages in the metaverse.
According to records sent to the United States Patent and Hallmark Workplace, or USPTO, on Wednesday, Stokely-Van Camp submitted 2 applications for the word Gatorade and the sports beverage’s “G”- shaped orange, black and white logo design to be utilized in connection with “virtual drink items” and nonfungible tokens, or NFTs. The filings recommend Gatorade might be preparing to present its top quality items to the metaverse.
Getting dehydrated from an exercise in the metaverse?
Gatorade will have you covered.
Per a hallmark filing made on April 27th, @Gatorade strategies to quickly provide “virtual drink items.” #metaverse #gatorade #web 3 #FuelTomorrow pic.twitter.com/4HZbTEoSWM
— Josh Gerben (@JoshGerben) Might 3, 2022
Stokely-Van Camp included that the Gatorade name and logo design might be utilized in digital media art work, text, audio and video. According to the USPTO status, the U.S. federal government company might take approximately 6 months to analyze the applications.
Now owned by international food corporation PepsiCo, Gatorade is a significant sports consume taken in by individuals in more than 80 nations worldwide. The business apparently offered approximately $2.6 billion worth of items in U.S.-based corner store in 2021 and managed 46% of the around the world sports consume market.
Related: Why are significant international brand names explore NFTs in the Metaverse?
Ought to Gatorade move into the metaverse, it might sign up with a variety of significant food and beverage brand names checking out virtual offerings, consisting of Coca-Cola, McDonald’s and Anheuser-Busch. Sports shoes and clothing producer Nike likewise submitted applications with the USPTO in November 2021 for its name, logo design and motto “for usage online and in online virtual worlds.”
